Your Leads Are Going Cold Right Now
You spent money on ads. The leads came in. Your team followed up with the ones they remembered. The rest? They sat in a spreadsheet. Then they went cold. Then they hired your competitor.
79% of marketing leads never convert into sales. The #1 reason? Lack of follow-up.
It’s not because your team doesn’t care. It’s because they’re busy with clients, handling emergencies, and juggling 47 things at once. Follow-up falls to the bottom of the list. Every. Single. Day.
What AI CRM Automation Does
Automatic Lead Scoring
Every lead gets scored based on their behavior: what pages they visited, what they asked the chatbot, how they found you, their service interest, and their urgency level. Your team sees a prioritized list, not a chronological mess.
Instant Follow-Up Sequences
New lead comes in at 3 PM? They get a personalized text within 5 minutes. A follow-up email that evening. A second touchpoint the next morning. All automated, all personalized to what they asked about.
Smart Nurture Campaigns
Not ready to book today? The AI keeps them warm. Monthly check-ins, seasonal promotions, educational content — all timed and personalized based on their original interest. When they’re ready, you’re top of mind.
Pipeline Management
See every lead’s status at a glance. Who’s hot. Who’s warm. Who needs a nudge. Who’s been dormant too long. The AI flags the ones that need human attention.
Appointment Reminders & Confirmations
Reduce no-shows by 40-60% with automated text and email reminders. The AI sends confirmation requests and handles rescheduling automatically.
Before and After
| Metric | Manual Process | AI Automated |
|---|---|---|
| Lead response time | 4-24 hours | <5 minutes |
| Follow-up consistency | ~40% get followed up | 100% automated |
| Lead-to-appointment rate | 15-25% | 35-50% |
| No-show rate | 20-30% | 8-12% |
| Staff time on follow-ups | 2-3 hours/day | ~15 min review |
| Leads that go cold | 60-70% | <20% |
How We Build It
- Audit your current process — map your lead sources, follow-up steps, and conversion funnel
- Design automation flows — build sequences for each lead type, service, and urgency level
- Connect your tools — CRM, calendar, email, SMS, all integrated
- Train and test — run test leads through the full funnel, refine messaging
- Launch and monitor — go live with real leads, optimize based on results
Works With Your Existing Tools
- CRM: HubSpot, Salesforce, GoHighLevel, Pipedrive, Zoho
- Calendar: Google Calendar, Calendly, Acuity, Jane
- Email: Gmail, Outlook, Mailchimp, ActiveCampaign
- SMS: Twilio, GoHighLevel, EZTexting
- Custom integrations available for any platform with an API
Pricing
| Essentials | Growth | Scale | |
|---|---|---|---|
| Setup | $1,500 | $2,500 | $4,000 |
| Monthly | $1,000/mo | $2,000/mo | $3,000/mo |
| Lead sequences | 3 | 10 | Unlimited |
| SMS + Email | ✅ | ✅ | ✅ |
| Lead scoring | Basic | Advanced | Custom AI |
| CRM integrations | 1 | 3 | Unlimited |
| Monthly optimization | — | ✅ | ✅ + reporting |
Get Started
Free Follow-Up Audit — we’ll review your current lead-to-close process and identify exactly where leads are falling through the cracks. 30 minutes. Completely free.
Or call Josh at 509-496-8205.
Web PNW builds AI-powered CRM and follow-up systems for local businesses. We make sure no lead goes cold, no follow-up gets missed, and no opportunity slips through the cracks.